When you invest significantly in exhibiting at a major event like Fi Europe, ensuring a strong ROI is essential. Leveraging Smartcore Lead Insights was an easy decision for us. 

The platform provides actionable insights that have been invaluable to our efforts. The main value we gained from the platform was its credibility and the quality of the database, as well as the trust it conveyed to the contacts we reached through it. It helped reduce the time spent on outreach, mainly because our sales team did not need to search separately for email addresses or phone numbers, nor rely on generic ‘info’ inboxes, where response rates are usually low. In that sense, the platform worked more like a networking environment: our qualified leads were easier to reach, and we experienced a higher response rate overall.

For marketing, the lead intelligence offers a rich understanding of attendee interests. We gain a clearer picture of their specific needs, preferences, and the content formats that resonate most. Additionally, I value the ability to filter data and create highly targeted segments. As a marketer myself, this level of insight is incredibly helpful for creating more effective campaigns. I’ll admit I still have more to explore when it comes to the platform’s many features. But one thing is certain: at a time when staying front of mind and using resources strategically is so important, I’m eager to dive deeper and fully leverage the platform’s benefits.